Fragrance 101
What Is Toilette Spray? Let's Clear Up Any Confusion
Toilette spray is another name for Eau de Toilette, which sounds like it’s French for “toilet water”.
This has, of course, caused lots of jokes and probably more than a little confusion in the English-speaking world …
What Is Toilette Spray?
Eau de Toilette stems from a French phrase that means “getting ready”. (A literal translation would be something like “grooming water”.)
It’s a subtly-scented fragrance with less oil concentration than pure perfume and is a good option if you are looking for a lighter scent to refresh yourself.
Eau de toilette is sometimes referred to as “aromatic water.”
Many people consider this to be a daytime fragrance, although there’s no reason you couldn’t use this just before going out in the evening.
The Difference Between Toilette Spray and Perfume
Unlike Eau de Toilette, perfume (“Eau de Parfum”) is much more concentrated and thus has a much stronger aroma.
Whereas a perfume may contain 20-50% perfume oils, an Eau de Toilette may only contain between 5% and 15%. Eau de toilette also has a higher concentration of alcohol and water than Eau de Parfum.
(We wrote a whole article on perfume strengths if you’d like to find out more.)
The Eau de Toilette is used to refresh and leave a light and delicate fragrance. When you want something more long-lasting, wear an Eau de Parfum.
The Difference Between Toilette Spray and Cologne
While Eau de Toilette is typically used when a lighter scent is desired, Eau de Cologne is technically an even more delicate alternative. This fragrance concentration is typically found in masculine perfumes, but that’s more about marketing than a real gender difference.
Both men and women can use Eau de Toilette.
There are options for both genders across all the perfume categories, and they differ primarily in terms of the amount of perfume oil used, as well as the notes and ingredients.
The concentration of perfumed oils in an Eau de Cologne is even lower than an Eau de Toilette, with the average product containing around 4% fragrance oil.
These fragrances suit light daytime wear and tend to be cheaper than Eau de Toilette or Eau de Parfum.
They typically last only a few hours, whereas an Eau de Toilette can last more than four hours, depending on the composition, your own body chemistry, and the temperature.
Applying Toilette Spray Properly
Concentrate Eau de Toilette on the hot spots on your body, such as your chest, neck, lower jaw, wrist, or inner elbow.
The heat from your body helps to diffuse the scent and extend its duration.
Because Eau de Toilette is more diluted, applying vaseline or an unscented lotion before applying can help lock in the scent and extend its longevity. A spray on your hair or clothes can also help to extend the fragrance’s lingering effect.
Storing Toilette Spray
After opening, keep the bottle away from light, heat, and humidity. Keep it out of the bathroom and instead store it in a closed cupboard, preferably in a room that is always cool and not overly humid.
Not sure which fragrance is you?
Take our 90-second quiz — seven questions, three picks.
Related Coverage

Guide
Perfume Strengths: 5 Levels Explained
Parfum, Eau de Parfum, Eau de Toilette, and Cologne differ in fragrance oil concentration, which directly affects how long a scent lasts and what it costs.

Guide
Why Is Perfume So Expensive?
Rare raw materials, complex supply chains, costly marketing, and luxury packaging all drive up the price of perfume, even before brand prestige is factored in.

Guide
Do Guys Wear Perfume or Cologne?
The idea that perfume is for women and cologne is for men is a modern American invention — here is the actual difference between the two terms.