What Cologne Does James Bond Wear?

In the books, none. Ian Fleming never has Bond put on a cologne. Fleming himself wore Floris No. 89, though, and he gave Bond Floris bath products, so No. 89 is the closest thing to a literary answer. For the films, Floris made an official No. 007 in 2022.

Did Fleming Ever Give Bond a Cologne?

No, and it’s a telling gap, because Fleming named brands for everything. Bond smokes Morland cigarettes, drinks coffee from a Chemex and spreads Cooper’s Vintage Oxford Marmalade on his toast in From Russia, with Love. Brands were how Fleming told you who a character was, in books written for a Britain just coming off rationing. If Bond had a cologne, we’d know its name.

What he does have is bath products. In Moonraker (1955), Floris supplies the soaps and toiletries at Blades, Bond’s club, and in Diamonds Are Forever (1956) Bond expects Floris bath essence waiting for him at home (Wikipedia summarises both).

Did Ian Fleming Wear Floris No. 89?

Yes. Floris counts Fleming among its regular customers and names No. 89 as one of his favourites. Floris has been on Jermyn Street since Juan Famenias Floris, from Menorca, opened a shop there in 1730, and No. 89 takes its name from the address. Fleming gave Bond so many of his own tastes, from very cold drinks to the Rolex, that No. 89 is the fair guess for what Bond would have worn if the plot had ever called for it.

What Does Floris No. 89 Smell Like?

It’s an English gentleman’s cologne of the old school. Floris describes a floral heart warmed with nutmeg over a woody base of sandalwood, cedarwood and vetiver:

Bergamot, lavender and oakmoss are the bones of a classic barbershop cologne, and the rose and geranium make it a little more dressed-up than that. The nutmeg adds just enough spice to keep it from being soapy. It smells like a pressed suit, which is about right for Fleming. One wearer likes it overall but finds the rose more prominent than they expected, so it’s worth knowing there’s a flower in there.

Check Price on Amazon

Does James Bond Wear Trumper’s Eucris?

No, though the claim comes up often. In On Her Majesty’s Secret Service (1963), Bond stays with the crime boss Marc-Ange Draco and finds a bottle of Geo. F. Trumper’s Eucris in the bathroom, next to a Kent brush and comb. The point of the scene is Draco’s hospitality: English toiletries laid out to make his English guest feel at home. Bond doesn’t choose it, and the novel doesn’t say he uses it.

What Is Floris No. 007?

The official one. Floris made No. 007 for the films’ 60th anniversary in 2022, with packaging based on the dots from the opening titles of Dr. No. Selfridges lists bergamot, sweet orange, juniper and geranium, then rosemary, rose and carnation, over amber, sandalwood, oakmoss and musk.

Juniper and rosemary make it more aromatic than No. 89, almost gin-like at the start, and carnation adds a clove spice. It’s a different perfume from No. 89, not a new version of it. Earlier licensed Bond fragrances, such as Procter & Gamble’s James Bond 007 from 2012, were mass-market releases with no link to Floris or the books.

If you want	Pick	Why
Fleming’s own cologne	Floris No. 89	Fleming wore it, and Floris is the house Bond’s books use
The official film tie-in	Floris No. 007	Made for the 60th anniversary in 2022
The scene in the novel	Trumper’s Eucris	It’s in Draco’s bathroom, not Bond’s

If you like the barbershop side of No. 89, our best Creed colognes include Green Irish Tweed, a verbena-and-violet cologne in a similar English mould. For something to wear every day, finding a signature scent is the next step, and cologne versus perfume explains what the word on the bottle actually means.