Fragrance News
Most fragrance news is press-release rewriting. This is what we’d actually buy, what we’d dupe instead, and what we’d skip.
Analysis ·
Luxury Fragrance Is Beating the Market — Here's What That Means for You
Estée Lauder's earnings beat confirms what fragrance buyers already knew — Le Labo and prestige scent are where the money (and the momentum) is going.
Launch ·
Calvin Klein Euphoria Signature Elixir Is the Franchise's Deepest Flanker Yet
A 28%+ concentration chypre-vanilla flanker to the 2005 original, Euphoria Signature Elixir goes darker and denser than anything the line has done before.
Launch ·
Jo Malone Launches Sea Salt & Bergamot With a Fortnite Game
Jo Malone London's first gaming activation pairs a new beachy cologne with Fortnite. Here's what the fragrance smells like and whether it's worth your money.
Launch ·
Byredo Suede Osmanthus Is a Harrods-Exclusive Night Veils Drop
Byredo's newest Night Veils extrait pairs peach and osmanthus with suede, oud, and labdanum — and you can only get it at Harrods.
Launch ·
Tom Ford Ombré Leather Reserve: What's Actually New
Tom Ford's Ombré Leather gets a Reserve flanker with silver juniper ScentTrek and cypress. Here's whether it's worth buying over the original.
Analysis ·
Chanel Les Extraits Goes Appointment-Only Across 200 Stores Worldwide
Chanel's ultra-premium Les Extraits line now sells like fine jewelry — by appointment only. Here's what that means for how you'll buy 1957 and what it smells like.
Launch ·
Prada Paradoxe Sweet Chemistry: Blackcurrant, Neroli, and the Flanker Formula
Prada's latest Paradoxe flanker goes full fruity-floral gourmand with blackcurrant, orange blossom, and creamy neroli milk. Here's whether it's worth your time.
Launch ·
Byredo Oboro Is Japan-Only — Here's What It Smells Like
Byredo's newest EDP is a Japan-exclusive built around hazy, salted amber. Jérôme Epinette did it. Here's whether it's worth chasing.
Launch ·
Gaultier's La Favorite Is the First Major Feminine Launch from the Brand in a Decade
Jean Paul Gaultier's La Favorite ends a 10-year silence on the feminine side — here's what we know and whether it's worth your attention.
Launch ·
Dior Les Récoltes Majeures 2026: La Rose and Le Muguet Arrive
Dior's annual limited-edition harvest series returns with a rose and a lily of the valley — 300 numbered bottles at a steep collector price. Here's what you need to know.
Launch ·
Prada Olfactories Gets Six New Fragrances: Compulsion, Malombra, Nylon Noir, and More
Prada expands its hard-to-find Olfactories line with six new EDP releases. Here's what each one smells like and whether they're worth hunting down.
Launch ·
Escentric Molecules Molecule 01 + Clary Sage: A New Spin on a 20-Year Classic
Geza Schoen adds clary sage to Iso E Super's iconic formula. Here's what the new woody aromatic actually smells like and whether it's worth the price.
Trend ·
Fragrance Dupes Are Mainstream Now. Here's What That Actually Means.
Brands openly market copies of Baccarat Rouge 540 and other luxury classics. The stigma is gone—but should your buying habits change?
Launch ·
Bvlgari Baciami Ancora: The Flanker That Goes Warmer
Bvlgari's Allegra Baciami Ancora flanks the 2022 original with gardenia, white florals, vanilla, and amber at £298/100ml. Here's whether it's worth it.
Launch ·
The Different Company Extraits Extrêmes: Five New Fragrances Worth Knowing
French niche house The Different Company launches Extraits Extrêmes — five high-concentration scents spanning narcotic tuberose, TCM botanicals, urban incense, and more.
Analysis ·
6,000 Fragrances Launched Last Year. Here's How to Find the Good Ones.
Le Monde's figures, flagged by Now Smell This: ~6,000 fragrance launches in 2025, up from 2,500 pre-2019. The discovery problem is real — and it changes how you should be shopping.
Launch ·
Huda Beauty's First Fragrance Is Out: Cherry, Cinnamon, and Vanilla Bourbon
Huda Beauty's first fragrance, Easy Bake Intense EDP, launched May 28 at a mid-tier price: a cherry-cinnamon-vanilla gourmand by Hamid Merati-Kashani. What it smells like, and the catalog parallels.