Fragrance News
Most fragrance news is press-release rewriting. This is what we’d actually buy, what we’d dupe instead, and what we’d skip.
Launch ·
Dior Les Récoltes Majeures 2026: La Rose and Le Muguet Arrive
Dior's annual limited-edition harvest series returns with a rose and a lily of the valley — 300 numbered bottles, $1,300 each. Here's what you need to know.
Launch ·
Prada Olfactories Gets Six New Fragrances: Compulsion, Malombra, Nylon Noir, and More
Prada expands its hard-to-find Olfactories line with six new EDP releases. Here's what each one smells like and whether they're worth hunting down.
Trend ·
Fragrance Dupes Are Mainstream Now. Here's What That Actually Means.
Brands openly market copies of Baccarat Rouge 540 and other luxury classics. The stigma is gone—but should your buying habits change?
Launch ·
Escentric Molecules Molecule 01 + Clary Sage: A New Spin on a 20-Year Classic
Geza Schoen adds clary sage to Iso E Super's iconic formula. Here's what the new woody aromatic actually smells like and whether it's worth $185.
Launch ·
Bvlgari Baciami Ancora: The Flanker That Goes Warmer
Bvlgari's Allegra Baciami Ancora flanks the 2022 original with gardenia, white florals, vanilla, and amber at £298/100ml. Here's whether it's worth it.
Launch ·
The Different Company Extraits Extrêmes: Five New Fragrances Worth Knowing
French niche house The Different Company launches Extraits Extrêmes — five high-concentration scents spanning narcotic tuberose, TCM botanicals, urban incense, and more.
Analysis ·
6,000 Fragrances Launched Last Year. Here's How to Find the Good Ones.
Le Monde's figures, flagged by Now Smell This: ~6,000 fragrance launches in 2025, up from 2,500 pre-2019. The discovery problem is real — and it changes how you should be shopping.
Launch ·
Huda Beauty's First Fragrance Is Out: Cherry, Cinnamon, and Vanilla Bourbon
Huda Beauty's first-ever fragrance, Easy Bake Intense EDP, launched May 28 at $79: a cherry-cinnamon-vanilla gourmand by Hamid Merati-Kashani. What it smells like, and the catalog parallels.