Tom Ford

Beau de Jour

Eau de Parfum For Men

A refined lavender-centered fragrance that balances fresh aromatic herbs with warm woods and amber. Tom Ford's sophisticated take on classic barbershop scents with modern complexity and longevity.

What People Say

The lavender-rosemary opening hits that perfect barbershop sweet spot without smelling like cheap aftershave

Tom Ford managed to make oakmoss feel modern again - it adds that classic fougère depth without being musty

The amber and sandalwood base gives it surprising warmth that transforms the herbal top into something cozy

Unlike most lavender fragrances that fade quickly, the patchouli and musk anchor keeps this present on skin

The mint can be overpowering in the first 30 minutes, making it smell more like toothpaste than sophisticated aromatics

At this price point, the performance is disappointing - it becomes a skin scent faster than other Tom Ford offerings

The artemisia gives it a slightly bitter, medicinal edge that some find off-putting

Great for

Men who want a refined, grown-up lavender that works in professional settings but has enough complexity for evening wear.

Not for

Anyone seeking bold projection or those who dislike herbal/medicinal notes in their fragrances.

Longevity

5-7 hours, becomes intimate after the first 3 hours

Projection

Moderate projection for 2 hours, then stays close to skin

Value

Expensive for the performance you get, especially compared to Private Blend offerings

Where to Buy Beau de Jour

by Tom Ford

Best Seasons

🌸 spring 🍂 fall ❄️ winter

Similar Fragrances