Niche Fragrance

A perfume from a specialist fragrance house, contrasted with a fashion-label release. Niche is a broad market term; it does not necessarily mean independently owned or produced in small batches.

Niche fragrance commonly describes perfumes from specialist scent houses rather than fashion labels. The term covers businesses with different sizes, owners and retail networks, so it is useful as a broad browsing category.

Independent ownership is a separate question. Le Labo, for example, is listed among The Estée Lauder Companies’ brands. A perfume house may also sell candles, body care or other scented products alongside its fragrances.

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